Fat’s growth is built on more than just co-branding units. The company has acquired several restaurant chains over the years, bringing its total brand count to 17. Fat is also looking at hotel sites, like the location of the co-branded Johnny Rockets/Hurricane Wings, as an expansion opportunity, the company wrote in an email to Restaurant Dive. In May, Fatburger opened its third hotel location in Las Vegas in the Excalibur Hotel & Casino, and opened a fourth location at The Venetian in the summer.
Fat continues to expand co-branded restaurants via locations in Atlanta ; Sacramento, California ; Northern Virginia ; Kansas ; Tampa, Florida; and Puerto Rico , among other domestic locations signed this year. In October, the company also opened its first Fatburger/Buffalo’s Express unit in Mexico City, which will be the first of 50 franchised locations in Mexico.
“We see great value in pairing other similar brands in our portfolio together as a way to drive additional revenue growth,” Fat Brands CEO Andy Wiederhorn said during the company’s Q2 2022 earnings call.
The company has also been co-branding Marble Slab Creamery with Great American Cookies and plans to co-brand Round Table Pizza with Fatburger and Johnny Rockets with Hot Dog on a Stick, Wiederhorn said. No other brands are currently being considered as co-branding opportunities for Johnny Rockets, the company said.
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The company had one of its best sales months in June, but rising interest rates and more expensive capital has Chris Webb preparing for a financial hurricane.
With $100 million in fresh funding under its belt, the ghost kitchen operator will build out its tech stack and expand within new and existing markets.
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The company had one of its best sales months in June, but rising interest rates and more expensive capital has Chris Webb preparing for a financial hurricane.
With $100 million in fresh funding under its belt, the ghost kitchen operator will build out its tech stack and expand within new and existing markets.
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